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UX Methodologies

Core concept: UX execution is structured into manageable, repeatable phases through established methodologies. The most common UX methodologies are User-Centred Design and the Double Diamond Process.

User-Centred Design

This framework places the user at the core of every stage. It typically involves four phases:

  • Specify the context of use — Identify who the primary target audience is, why they’re using the product, what their requirements are, and under what circumstance they’ll use it.
  • Specify requirements — What business requirements or user goals need to be achieved for the product to be successful?
  • Create design solutions — The different phases of wireframing, visual mock-ups, prototyping, and actual development happen here.
  • Evaluate designs — Test your designs and prototypes, ideally with actual users, to gather feedback and begin the iterative process of incorporating that feedback into the designs.

Double Diamond Process

This model uses divergent thinking (exploring a problem widely) and convergent thinking (taking focused action).

  • Discover — Data is gathered through research to gain insight into the problem.
  • Define — Research is filtered through to focus on and define the problem to solve.
  • Develop — Multiple solutions are explored and tested.
  • Deliver — Solutions are honed down to the most successful one, which is then delivered.

Choosing a Methodology

MethodologyBest ForKey Strength
User-Centred DesignProducts with clear user needsContinuous user involvement
Double DiamondComplex problems needing explorationBalanced divergent/convergent thinking

Key Takeaway

Both methodologies share a common thread: they are iterative and user-focused. The key is to choose a framework that fits your project and team, then adapt it as needed while keeping the user at the center of every decision.


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