Color Psychology

Colours carry deep cultural and emotional associations that influence how a product is perceived.

Red

Symbolises strength, power, and passion, but also danger and warnings; it is highly effective for grabbing immediate attention.

Represents creativity, adventure, and energy; like red, it is often used for high visibility, such as in safety equipment.

Associated with optimism, happiness, and caution; it is very effective at drawing focus but can be overwhelming if overused.

Symbolises growth, nature, and healing, conveying a sense of safety and relaxation.

One of the most popular colours, representing trust, authority, loyalty, and tranquility.

Traditionally linked to royalty, power, and luxury, it also carries connotations of mystery and spirituality.

Conveys sophistication, elegance, and power, but can also represent darkness or mourning.